How This Owner Of A Nontoxic Skincare Brand Doubled Her Facebook Following In Just 5 Months - Without Micromanaging Her Social Media
Colleen Sinclair didn't have the bandwidth to keep running the social media for Siphon Draw Apothecary. But she struggled to find a manager who could accurately match her brand's voice and take over this time-consuming task without much hand holding.
Until she found Leigh B Creative.
About Colleen
NAME: Colleen Sinclair
TITLE: Certified Holistic Nutritionist, Skincare Expert, Holistic Lifestyle Specialist & Owner of Siphon Draw Apothecary
PASSIONS: Creating skincare products that are truly good for people
PEEVES: Any tasks that pull her away from wild harvesting herbs and plants in the desert and cooking up her healing concoctions in the kitchen
About Colleen
JIM JER SEY
JIM JER SEY
JIM JER SEY
JIM JER SEY
NAME: Colleen Sinclair
TITLE: Certified Holistic Nutritionist, Skincare Expert, Holistic Lifestyle Specialist & Owner of Siphon Draw Apothecary
PASSIONS: Creating skincare products that are truly good for people
PEEVES: Any tasks that pull her away from wild harvesting herbs and plants in the desert and cooking up her healing concoctions in the kitchen
Business Growth Since Hiring
Leigh B Creative
Colleen Sinclair was used to doing all of the things to run her business, Siphon Draw Apothecary. From searching the Arizona desert that surrounds the base of the Superstition Mountains for wild herbs and plants to use in her skincare line to writing the recipes and cooking up the products herself, she was - for a long time - powerful one-woman show.
But as her business grew and her brand expanded beyond the visitors who come to the Goldfield Ghost Town, she realized that she couldn't continue to do everything and serve her growing customer base the way they deserved. One of the most time-consuming tasks she needed to get off her plate ASAP was running her brand's social media channels.
With 4,498 followers on Facebook and 1,985 on Instagram, Colleen had a sizable and engaged social media following. She knew that continuing to grow these platforms was key to driving traffic to her website and increasing sales. Abandoning social media altogether to focus on her brick-and-mortar store was not an option - although it was tempting.
"I was posting almost every day, but it was hard," she said. "I reached a point where I just couldn't do it anymore. I got too busy making the products, selling the products, and doing the nutrition. As a business owner, you can't do everything forever."
So Colleen, who had already expanded her in-person team to handle operations at the apothecary, set out to find a social media manager who could help her keep up her online presence without draining her time and energy. She wanted someone she could rely on to post regularly and engage with her customers in a way that felt true to her brand without her having to micromanage them every step of the way.
But finding such a person was easier said than done.
"Finding someone to do all the posting for me was a challenge because they have to represent you well. You can't just have anybody posting. I've seen companies where it's very obvious to me that it was not the owner posting because the information wasn't accurate. But with Mica, people have no idea it's not me posting."
For nearly five years, Colleen searched for the right fit without any luck. While everyone promised to deliver the same level of engagement and voice as she had been doing herself, that simply wasn't the case. More work than she wanted was always required on her end, and the content often felt inauthentic.
"I kept saying that I needed somebody to help me with my social media posting, and everybody I would find would be like, 'Oh yeah, I can help you with that.' But then when we actually got into the nitty-gritty of the work, that's not what they did. Instead, they were trying to get me to do more work!
I was like 'But the reason I contacted you is because I need somebody to take over and manage this.' And they're like, 'You won't be able to get that. Nobody's going to be able to do that. So when I met Mica and it was like, 'oh, my goodness, where have you been all my life?'"
With Mica, people have no idea it's not me posting.
In 2019, Colleen hired Leigh B Creative to manage Siphon Draw Apothecary's Facebook page and Instagram account. While Colleen had experienced some growth running the platforms on her own, it was slow-moving. But when Leigh B Creative took over and started being more active and consistent on her channels, her following grew even faster.
Pretty soon, this small-town desert apothecary had an engaged community of followers all around the world who were eager to try Colleen's products for themselves. Which would prove to be a necessity when the COVID-19 pandemic hit in March of 2020.
Like so many other businesses, Colleen was forced to close her physical doors and rely on online sales to survive. She had to leverage social media to reach new customers, promote her products, and keep her business afloat.
Through creative engagement strategies and regular content posting, Leigh B Creative was able to help Siphon Draw Apothecary reach an even wider audience and continue growing despite the pandemic.
"During that time, Mica was extremely flexible and she pivoted along with me. Being forced to close my doors was terrifying. But she helped me keep my business open. She made it work.”
Since her business has been allowed to reopen the apothecary, Leigh B Creative has continued to help Colleen with her social media, posting regular content and promoting new products. The engagement on her channels is higher than ever before, which has translated to more sales and a steadier flow of customers through her doors -- both physically and virtually.
"It's flawless with her. She gets creative and changes things up before it starts to feel too routine. She's consistent, reliable, and respectful of working with me. And she has a lot of integrity and pride in the work she does. You can't put a price on that.
If she wasn't doing an effective job for me, I don't think I would be still paying her to do it after all this time. I worked with the people before her, and I was paying a lot of money for no results. It was mostly them telling me what I needed to do. With her, it was doing it and making it happen.
Mica's getting results. Without her, I don't think I'd be as successful."
"Mica's getting results. Without her, I don't think I'd be as successful."
Finding someone who can replicate your voice and accurately represent your brand can be a challenge in a world of social media saturation. But with Leigh B Creative, you can trust that your social media presence is in good hands.
If you're looking for somebody to take your social media off your plate and engage with your audience in a creative, authentic way, click the button below to schedule a free consultation. We'd love to chat!
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