While Instagram was the obvious choice, Breanna had no desire or bandwidth to research algorithms, experiment with strategy, and figure out the right hashtags, let alone post consistently.

"I was trying, but not very successfully. I had spurts where I would get really motivated and post every day using a tool to ping my phone when it was time to post. One day it didn't work, and I just stopped posting altogether. I'm an introvert, so having to extrovert that much was exhausting."

Breanna knew if she wanted to leverage Instagram to find clients, she didn't need another scheduling tool or hashtag finder. She needed someone to help her with the nitty-gritty of strategy and execution who could use the platform to its full potential for her business.

"I used a number of different tools over the years, and it wasn't that they didn't work. It was that there was absolutely no strategy on the back end. The tool is great, but it's just a tool. You can buy all the tools in the world, but if you're lacking the strategy, you're wasting your money.”

She had hired Leigh B Creative to manage the social media for her fitness blog and was impressed with the results. So when it came time to scale up her copywriting business and leverage Instagram for more leads, she knew who to call.

With a negligible number of followers and no real strategy in place, Leigh B Creative got to work targeting Breanna's ideal audience, nurturing them with relevant and valuable content, and turning them into paying clients. After a few months of strategy development and execution, Breanna's account had grown to over 2,000 followers.

But the best part? She landed four new clients from Instagram in the span of just a few months.

"I never thought I would get clients on Instagram. Then I had someone reach out, and I was like 'Oh that's cute.' And then they hired me. And then someone else reached out and hired me, and I was like okay, maybe this is the real thing.”

While landing clients and drumming up more interest for her business was the goal, what ultimately impressed (and continues to impress Breanna) is Leigh B Creative's ability to shift gears when needed. Considering the unpredictability of Instagram's algorithm, this skill proved valuable time and time again.

"I wanted someone who would do the research and adjust the strategy without me having to micromanage them. You have to stay up on the trends and be very aware of what's going on in the world. I just don't have the bandwidth to pay close enough attention. Leigh B Creative is always one step ahead and pivots before I even realize there's a problem."

"A few months ago, there was a big algorithm change on Instagram and my following tanked. Mica caught it early and tweaked the strategy so my follower count started going back up again. She was on top of it."

Though Breanna is more than happy to be totally hands-off her Instagram account, she said she appreciates Leigh B Creative's professional yet personable approach that always makes her feel comfortable and in control.

"Leigh B Creative is always one step ahead and pivots before I even realize there's a problem."

With the right strategy, tools, and execution, Instagram can be a goldmine for leads and new clients. But it's also a platform that requires consistent time and effort—two things many entrepreneurs don't have. Leigh B Creative can take the burden of managing your Instagram off your plate, so you can focus on running your business.

If you're looking to leverage Instagram for your business, click the button below to schedule a FREE consultation with us and see how we can help.